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Strategic Marketing that delivers footfall, sales & profit for hospitality businesses

With two decades of marketing mastery across hospitality, media and digital landscapes, RORA Marketing delivers strategic marketing planning & execution. As an expert in turning business challenges into competitive advantages, RORA will drive covers, sales and increased spend per head with a range of bespoke strategies ranging from promotions, campaigns, digital optimisation, email automations, merchandising and much more.

From footfall driving activities to new openings or major digital transformation projects, RORA lives and breathes hospitality and can help you take market share.

MEET ‘MRS RORA’ AKA ROSIE

“Twenty years of marketing for incredible brands has taught me one fundamental truth: exceptional marketing isn't just about campaigns—it's about creating data-led growth strategies that don’t just inspire guests, but also that board members believe in and that operational teams can execute brilliantly.

From pubs to food halls, media launches to full digital transformations, I've built my reputation over nearly two decades by delivering marketing strategies that don't just look good on paper—they deliver measurable results that increase covers, sales and profit.

My superpower? Securing board-level and operational buy-in for bold marketing visions and digital innovations and then turning them into reality.”

SEE MY EXPERIENCE ON LINKEDIN

KEY ACHIEVEMENTS

Two-time Restaurant Marketer Innovator Award winner, for a new pub website template that drove an 18% booking conversion and transformation & for an iconic Halloween themed supplier-funded drinks menu that increased sales for a drinks brand by 350%.
As Brand Marketing Director of Time Out Markets, I opened 5 foodhalls across North America in one year. Seeing our billboard ads in Times Square will always stay with me as a pinch-me moment.
Transformed web, paid activity & online digital positioning to increase traffic, conversion and bookings.
Launched the beloved Love London Awards which went global thereafter for Time Out with a fully integrated marketing strategy.
Launched the Time Out Tastemaker community which drove 10000% uplift in user generated content for the brand.

WHAT I DO

STRATEGY

I offer comprehensive marketing strategy development. From full marketing audits to budget planning and brand positioning, I create data-driven & digital-first strategies that secure board approval, delight operations and deliver measurable growth for restaurants, hotels and hospitality groups.
PROJECTS

Projects are my trojan horse. I specialise in large-scale launches, promotions, campaigns and digital transformations that drive footfall, increase revenue and enhance brand reputation across multiple locations.
FRACTIONAL MARKETING DIRECTOR

Strategic marketing leadership from a Fractional Marketing Director position makes sense for growth-focused hospitality businesses.
I can provide plans & expertise, long-term strategic guidance and marketing oversight in a more affordable way than a permanent in-house role.
AI LEARNING

The landscape has changed beyond recognition with the advancement of AI. I am well positioned to advise businesses on how marketing departments should implement and use AI to streamline and grow.
SPEAKING & WORKSHOPS

I deliver (and love doing!) marketing training and workshops designed specifically for hospitality professionals. My interactive sessions can cover digital best practice, AI implementation, copywriting and more to upskill marketing teams, ops professionals and founders.